Developing a Unique Selling Proposition is a 3-day training course rolled up into a video set detailing how suppliers of all types can document and sell their value. It includes 6 videos and a 250 page workbook. It can be used to train groups or individuals, allowing them to learn at their own pace. Or, when used in conjunction with the Train the Trainer program, it can develop the expertise in-house to train others within the organization or to work effectively with customers to show them how you impact total cost. However you choose to use it, it can effectively train your people at a very low cost.