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Customers have been able to reduce the total cost of doing
business with their suppliers by as much as 7% of their
revenues according to recent research. But what happens
when they cannot reduce costs further with their distributors?
Often they try to go around the distributor and work directly
with the manufacturer. Unless distributors and their manufacturing
suppliers determine how to make the channel more efficient,
customers will do it for them. And in a way they may not
like, such as going direct, reverse auctions, e-commerce,
and overseas sourcing to name a few.
We help distributors and manufacturers work together to
achieve significant cost reductions and to create a competitive
advantage through the distribution channel. Our support
is based on the results from a landmark research study we
conducted for NAW-DREF on how to make the channel more cost
effective and valuable to all channel partners, by working
with companies to:
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Perform an internal assessment: based
on company objectives and costs, determine what opportunities
should be pursued.
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Select the right partner(s) to work with:
impact and willingness to work together do not always
to hand-in-hand. Companies must determine which supply
partners offer the greatest opportunities for success.
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Develop the team: identify the right people
from both companies that need to work together to accomplish
the change.
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Implement the improvements: determine
the steps that result in the most cost effective way to
implement the improvements.
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Manage the change: develop the strategy
for getting people to accept the change in both companies.
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Evaluate the results: determine if the
improvement accomplished its goals.
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Determine Whats next?:
identify how to continuously improve the channel.
As customers continue to focus on cost reductions, distributors
cannot constantly go back to their manufacturers asking
for price reductions. Eventually the well will go
dry. Today, with an estimated 25% of the costs in
the channel redundant, it is not surprising that many customers
are already looking for alternative channels to cut costs.
And and that trend is likely to continue. If the distribution
channel is to remain the channel of choice, distributors
and manufacturers have to make it the most cost effective
means for customer to procure supplies. There are tremendous
opportunities to reduce channel costs and the ones that
make it happen can enjoy a truly competitive advantage.
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For more information on these and other
areas for improving Distributor/Manufacturer relationships
take a few minutes to review the following opportunities:
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Or contact us at:
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